Schedule at a Glance

• Calendar Overview
• Keynotes
• CTIA SMART PASS Executive Conference
• CTIA Educational Sessions
• Special Interest Seminars
• Networking Events

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CTIA Educational Sessions

Please read the track descriptions below or CLICK HERE for full session and speaker information:

Mobile Enterprise Track

Media Sponsor:

To be competitive today, companies in nearly every industry need to adopt a wireless strategy.  Wireless—voice and data—has been shown to improve speed of communication cycles, enhance efficiencies, and drop better results to the bottom line.  The Mobile Enterprise Track featured an in-depth look at real-life wireless solutions across multiple industry categories that can be deployed today. Discussions focused on the solutions that are available in the marketplace today—hardware and software—looked at issues such as integration and security, and included information about returns on investment made in wireless data systems.  The sessions in this track were geared to bring educational value for those asking wireless ‘beginner’ questions, as well as to those in expansion mode asking ‘second stage’ wireless questions.

Click here for Mobile Enterprise session details.

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Mobile Entertainment Track

Sponsored by:                                              Media Sponsor:
             

Mobile Entertainment used to revolve almost exclusively around “personalization.”  Today, however, Mobile Entertainment is on the cusp of delivering rich multi-media content to a mass audience.  But meeting mass market expectations is a high bar, and wireless carriers and their partners will have to collaborate closely if they are to succeed.  The Mobile Entertainment Track delved deeply into the impediments to adoption of Mobile Entertainment products and services, with special emphasis given to music, video and games as those mobile products evolve from forms of “idle” amusement into powerful interactivity elements all their own.

Click here for Mobile Entertainment session details.

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Mobile Data 2.0 Track

Sponsored by:

The Mobile Device, no longer a device of privilege, is now a multifaceted tool used by over 240 million subscribers in the US alone, making it truly the lifestyle productivity tool of the future. Advanced technologies are allowing mobile handsets to aid users in accomplishing everyday activities, and they are also allowing a new level of personalized interaction with vendors, advertisers, information resources, as well as friends and social groups.  New to WIT&E 2007, the Mobile Data 2.0 Track provided a window to future mobile development.  The track examined new innovation that is available through wireless vehicles such as mCommerce, eMessaging, mobile marketing, advanced common short code programs, mobile social networks, location-based services and other applications.  All these applications should drive more complex usage and deeper adoption of mobile goods and services-enhancing lifestyle productivity.  This focus helped attendees see the future more clearly given the rapid pace of technological developments in wireless.

Click here for Mobile Data 2.0 session details.

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Policy Outlook Track

Sponsored by:

The Public Policy Track was organized to address the important state, national and federal regulatory issues in Wireless.  Each term there are varying bills and referendums in front of the Policy decision makers; these panels sought to discuss the innuendos behind the issues with those that are affecting their outcome.

Click here for Public Policy session details.

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Show Updates

CTIA eStore: Keynote DVDs and Educational Session audio CDs now available! Click here for more information.

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